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The Importance of Being “Messi”. The “MESSI” Judgment of the General Court of the EU and how Fame of the Trademark Owner Can Influence the Strength of the Trademark.

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The Importance of Being “Messi”. The “MESSI” Judgment of the General Court of the EU and how Fame of the Trademark Owner Can Influence the Strength of the Trademark. - Trevisan & Cuonzo