Misleading eco-friendly messages: Italian Competition Authority launches an investigation into Shein

AUTHORITY INVESTIGATION INTO SHEIN On 25 September 2024, the Italian Competition and Market Authority (“AGCM” or the “Authority”) launched an investigation against the Chinese fast-fashion giant Shein over alleged misleading or omissive environmental messages contained in its Italian website (managed by the Irish company Infinite Styles Services CO. Limited, which is formally the party of […]

Hacking Fashion Week: IP Guide to Survival

Fashion Week season is the chance for fashion brands to show their flair and dynamism by launching new creations, ready to be devoured by buyers, influencers, journalists, consumers, and unfortunately, also by competitors. As it is coming to an end, below is a quick guide which we hope will come in handy when your colleagues […]

Selective distribution and trademark enforcement: recent trends

A landmark decision of the European Court of Justice (ECJ) issued on 6 December 2017 confirmed that a supplier of luxury goods may prohibit authorised retailers part of a selective distribution system from selling its products on third party e-commerce platforms.[1] In the case at issue the request for a preliminary ruling was submitted by […]

No matter how rough, it is still counterfeiting!

The famous Italian luxury brand Ferragamo has recently won a case before the Court of Milan (judgement no. 7940/2017) concerning counterfeiting of its signature metallic-plate-ribbon applied at the tip of the “Vara” shoes, as shown in the image below. The Florentine maison was taken to Court by two Chinese footwear shops owners located in Milan’s […]