Artificial Intelligence

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AI represents the latest in a series of challenges to the established order of Intellectual Property rights protection globally.

Whilst AI presents a unique opportunity to increase operational efficiency, streamline processes, and improve data analysis, it is hard to categorise from an IP perspective and requires very careful consideration and detailed strategies. Ongoing, specialized legal assistance is essential and Trevisan & Cuonzo is at the forefront of this fast moving area.

We advise our clients on all aspects of the adoption of AI strategies, from key regulatory issues, to the creation of identifiable rights and the establishment of confidentiality and trade secret protocols to protect key AI developments within a business. It is essential that companies, especially digital, creative, and research and development departments, are aware of the risks and adopt systems that offer maximum transparency, security, and confidentiality in managing the data they receive and that which they generate.

Our longstanding strength in the field of copyright law is invaluable in assessing the impact of data mining and its potential copyright consequences. Our lawyers are monitoring legal developments around the world in this fast moving area.

Our firm provides assistance on all aspects of intellectual property impacted by Artificial Intelligence and the new European regulations, including the AI ​​Act and the Digital Services Act.

Recent notable cases:

  • Assisting a renowned Italian Media Association in copyright enforcement initiatives against LLM providers, concerning the use of copyrighted materials in the training data set
  • Assisting a Global AI-powered voices provider in relation to the use of the voice of an Italian actor within the client’s innovative text-to-speech technology
  • Offering internal courses to clients, in order to provide them with knowledge and practical training for Generative AI tools

They are collaborative and responsive

The Legal 500, 2025