Prosecution and Brand Strategy

We understand the value and importance of brands and trademarks and we provide holistic advice from the birth of a brand and through its life and development.

Working in close conjunction with Patent and Trademark Attorney firm, TCBM, we advise at the outset on the availability of marks then support the prosecution process in the context of oppositions and objections. Once the mark is registered, we advise on its enforcement and commercial exploitation through licensing or transfer. We walk hand in hand with our clients through the life of their brand and ensure that they extract the maximum value from it.

We work closely with the best trademark professionals around the globe to ensure that clients’ rights are properly registered and fully protected in all their strategic markets.

Litigation

Our trademark litigation team has unparalleled experience in handling trademark disputes of all types. This is demonstrated by the numerous judicial victories we have obtained in complex high-value cases, before both Italian and European Courts.

We understand the global nature of trade mark protection and work with established contact firms of equivalent experience and expertise to our own around the world, to ensure that our clients receive a seamless global service.

We act for some of the world’s best-known brands in all spheres of business, from fashion to electronics, from automotive to consumers products. Our team appreciates the massive business value of a well organised and protected trademark portfolio and always has that in mind when advising clients.