Advertising Law
and Regulation

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and Regulation

We are the trusted firm of choice for numerous national and international brand owners seeking guidance on advertising and marketing regulations.

Our team provides strategic advice and practical solutions to ensure that clients’ promotional campaigns are fully compliant with applicable laws, helping them navigate complex regulatory requirements and mitigate potential risks in highly competitive markets. Our approach is positive and constructive, always looking for ways forward, not merely placing obstacles in the path of our clients’ objectives.

Our team has an impressive track record, spanning from advising on marketing clearance to litigation, before national courts and self-regulatory bodies (such as the Italian Advertising Authority and the Italian Antitrust Authority), in comparative and misleading advertising, sales promotions, online and new media advertising and marketing and regulatory issues.

Recent notable cases:

  • Assisting a renowned Swiss pharmaceutical company in preventing the marketing of falsified and infringing products as well as other competitors’ conduct such as misleading comparative advertising in social media pages (both at national and international level)
  • Assisting an international advertising agency network with the group headquarters in London, in relation to the Intellectual Property rights involved in relation to various TV and social channels commercials realized by the client
  • Advising a multinational alcoholic drinks company in matters of compliance with rules applicable to advertisement of alcoholic beverages
  • Advising a major Danish toys manufacturer in matters of general compliance with advertising and prize competition rules.
  • Assisting an Italian fashion company in relation to advertising law for the international development and marketing of its brand

Trevisan & Cuonzo is responsive and provides answers to clients’ legal questions

Chambers Europe, 2025