Practice Areas

New Plant Varieties

  • Print

Winner of Special Innovation Award for Plant Variety Rights

Legal Community Awards, 2015

Our firm has been a pioneer in protecting new plant varieties which represent the cutting edge of “green innovation”.

We act for prominent national and international companies active in the field of plant variety rights, offering strategic advice on their development and exploitation, as well as in their enforcement: litigation in this area is on the rise, as counterfeiting and infringement is becoming a more widespread phenomenon.

Recent notable cases:

Representing a French company, which manages the rights of new plant varieties for approximately 300 breeders covering fruits, vegetables and cereals, in the enforcement of its rights against infringers operating in different Italian areas


Advising an Italian breeder of new table grape varieties in negotiating and drafting commercial contracts capable of guaranteeing the commercial exploitation of the PBRs, as well as registering the trademarks associated with the table grape varieties


Acting before the Italian courts to protect one of the most famous trademarks for strawberries


Advising leading companies specialised in supplying vegetable seeds for commercial cultivation on administrative procedures for local registration


Assisting a Dutch firm in asserting its legal rights relating to new plant varieties within the Italian jurisdiction

New Plant Varieties - Trevisan & Cuonzo